Communicational Marketing

How to Communicate Effectively With Competent Consumers

Autoren

• Luigi Carlo De Micco

Parameter

Seitenzahl

168 Seiten

Lesezeit

6 Stunden

• Alte Werbung

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The book emphasizes the crucial role of communication in shaping thoughts and actions across various domains, including interpersonal relationships and consumer behavior. It explores how marketing is integral to the selling process, outlining the strategies and goals necessary for effective action. By examining these elements, the book provides insights into the interplay between communication and marketing, highlighting their significance in achieving success in sales and beyond.

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• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Paperback