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The book highlights Claude Hopkins, a pioneering marketing expert who achieved remarkable financial success in 1907, earning the equivalent of over $25 million today while working for an advertising firm. It delves into his innovative strategies and contributions to the field of advertising, showcasing his genius and influence on modern marketing practices.
Buchkauf
How to be a Marketing Genius, Tony Melvin
- Sprache
- Erscheinungsdatum
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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