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The book provides a practical guide for businesses of all sizes to enhance their marketing return on investment. It addresses the challenges of navigating a complex marketing landscape and adapting to consumers' evolving tech-driven purchasing behaviors. The authors offer strategies to overcome behavioral obstacles, enabling companies to build stronger brands and drive business growth more effectively.
Buchkauf
The Activation Imperative, William Rosen, Laurence Minsky
- Sprache
- Erscheinungsdatum
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Activation Imperative
- Untertitel
- How to Build Brands and Business by Inspiring Action
- Sprache
- Englisch
- Autor*innen
- William Rosen, Laurence Minsky
- Verlag
- RLPG/Galleys
- Erscheinungsdatum
- 2016
- Einband
- Hardcover
- Seitenzahl
- 224
- ISBN13
- 9781442257047
- Kategorie
- Wirtschaft
- Beschreibung
- The book provides a practical guide for businesses of all sizes to enhance their marketing return on investment. It addresses the challenges of navigating a complex marketing landscape and adapting to consumers' evolving tech-driven purchasing behaviors. The authors offer strategies to overcome behavioral obstacles, enabling companies to build stronger brands and drive business growth more effectively.