The Professional's Guide to Business Development

How to Win Business in the Professional Services

Autor*innen

• Stephen Newton

Parameter

• 200 Seiten
• 7 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on client relationships, this book emphasizes that clients prioritize factors beyond expertise, such as price and personal connection. To stand out, professionals must clearly communicate their benefits, shift from transactional to partnership dynamics, and identify suitable prospects. Understanding customer motivations and effectively addressing their needs is crucial for differentiation in a competitive market. The book offers a repeatable and scalable methodology to enhance business success with both new and existing clients.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback