Revenue Management for Service Organizations

Autor*innen

• Paul Rouse

Parameter

• 182 Seiten
• 7 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on revenue management, this book emphasizes its central role in management accounting, complemented by cost management and performance measurement. It introduces concepts like yield management and integrates various fields, including project management and capacity costing. Additionally, it explores pricing methods and strategies, along with techniques for effectively segmenting consumer markets, offering a comprehensive approach to optimizing revenue.

• Sprache: Englisch
• Erscheinungsdatum: 2011
• Einband: Paperback