Brands

Meaning and Value in Media Culture

Autor*innen

• Adam Arvidsson

Parameter

• 172 Seiten
• 7 Lesestunden

• Sozialwissenschaften
• Wirtschaft

Mehr zum Buch

Exploring the pervasive influence of brands, the book develops a critical theory that illustrates how they serve as instruments for converting daily experiences into economic value. Utilizing extensive empirical research, it delves into the role of branding in shaping contemporary life and its implications for consumer behavior and societal norms.

• Sprache: Englisch
• Erscheinungsdatum: 2005
• Einband: Hardcover