Quest for the Perfect Strawberry

A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation

Autor*innen

• Herbert Baum

Parameter

• 232 Seiten
• 9 Lesestunden

• Wirtschaft

Mehr zum Buch

The book offers unique insights into the strawberry industry's marketing strategies, drawing on the author's extensive experience as an insider. It presents previously unavailable information that is essential for anyone interested in understanding the dynamics of this sector.

• Sprache: Englisch
• Erscheinungsdatum: 2005
• Einband: Paperback