Global Brand

Autor*innen

• Nigel Hollis

Parameter

• 274 Seiten
• 10 Lesestunden

• Handel und Verkauf
• Wirtschaft

Mehr zum Buch

Drawing on his experience at Millward Brown, the author presents a straightforward formula for assessing brand strength, highlighting its impact on market value and performance. He underscores the importance of appealing to universal human values in brand strategy and explores the future of brand-building as a lucrative investment opportunity.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Paperback