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Drawing on his experience at Millward Brown, the author presents a straightforward formula for assessing brand strength, highlighting its impact on market value and performance. He underscores the importance of appealing to universal human values in brand strategy and explores the future of brand-building as a lucrative investment opportunity.
Buchkauf
Global Brand, Nigel Hollis
- Sprache
- Erscheinungsdatum
- 2010
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- Titel
- Global Brand
- Sprache
- Englisch
- Autor*innen
- Nigel Hollis
- Verlag
- St. Martins Press-3PL
- Verlag
- 2010
- Einband
- Paperback
- Seitenzahl
- 274
- ISBN13
- 9780230620568
- Kategorie
- Wirtschaft
- Beschreibung
- Drawing on his experience at Millward Brown, the author presents a straightforward formula for assessing brand strength, highlighting its impact on market value and performance. He underscores the importance of appealing to universal human values in brand strategy and explores the future of brand-building as a lucrative investment opportunity.