Total Relationship Marketing

Autor*innen

• Evert Gummesson

Parameter

• 396 Seiten
• 14 Lesestunden

• Handel und Verkauf
• Wirtschaft

Mehr zum Buch

Focusing on the evolving landscape of relationship marketing and customer relationship management (CRM), this third edition explores the significant transformations in these fields. It maintains its status as a classic text, offering insights into both established practices and contemporary debates, making it essential for understanding the current dynamics of marketing.

• Sprache: Englisch
• Erscheinungsdatum: 2015
• Einband: Hardcover