The Brand Glossary

Autor*innen

• Interbrand

Parameter

• 141 Seiten
• 5 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on the complexities of brand language, this book serves as a comprehensive guide for understanding and effectively managing branding. Authored by Interbrand, a top consultancy in brand strategy and design, it aims to clarify misconceptions and provide insights into brand management. It goes beyond a simple glossary, offering valuable education and entertainment for anyone involved in creating or overseeing brands, making it an essential resource in the field.

• Sprache: Englisch
• Erscheinungsdatum: 2006
• Einband: Paperback