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Combining economics and social anthropology, this text offers a fresh perspective on international business. It leverages transaction cost economics to create a cohesive dialogue around key concepts and analytical methods. The innovative approach addresses central issues such as international joint venture strategies, the internationalization process, and fostering innovation in multinational companies, providing valuable insights for both theory and practice.
Buchkauf
International Business, Peter J. Buckley
- Sprache
- Erscheinungsdatum
- 1998
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- (Hardcover)
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