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Exploring the effectiveness of retail therapy, this book reviews existing literature on shopping behavior and emotions through a comprehensive tripartite approach. It evaluates retail therapy from motivational, behavioral, and emotional perspectives, highlighting shopping as a hedonic experience that evokes various emotions. The author investigates the presence or absence of specific emotions during shopping, providing insights into how these feelings influence consumer behavior.
Buchkauf
The Emotional Shopper, Leonard Lee
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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