World class selling: the crossroads of customer, sales, marketing and technology

World Class Selling provides the personal/professional tools and the methodology needed to quickly and effectively make transitions. Building upon the Power Base theory introduced in his earlier book, Power Base Selling, Jim Holden presents current and future marketplace requirements, offering a broader, more strategic view of industry trends and their impact on sales. Examining in depth the significant personal and organizational implications of selling today, Holden demonstrates the best ways to ensure both your own success and that of your company.