Das Buch ist derzeit nicht auf Lager

The Irrational Consumer

Applying Behavioural Economics to Your Business Strategy

Autor*innen

Enrico Trevisan

Buchbewertung

3,0(1)Abgeben

Parameter

154 Seiten
6 Lesestunden

Wirtschaft

Mehr zum Buch

Focusing on the motivations behind consumer behavior, this book delves into how contextual factors influence purchasing decisions. It provides organizations with insights into engaging customers effectively by understanding the dynamics of choice. Enrico Trevisan's work serves as an essential guide for those looking to navigate the complexities of behavioral economics and its impact on consumer engagement.