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In a competitive business environment, graphic design has evolved into a crucial strategic asset for corporations. This book explores the shifting role of in-house designers, emphasizing their responsibility to deliver effective solutions that address real-world business challenges. It offers practical insights and strategies for managing corporate design, equipping designers to meet the growing expectations and demands of their organizations.
Buchkauf
Managing Corporate Design: Best Practices for In-House Graphic Design Departments, Peter L. Phillips
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Managing Corporate Design: Best Practices for In-House Graphic Design Departments
- Sprache
- Englisch
- Autor*innen
- Peter L. Phillips
- Verlag
- Allworth
- Erscheinungsdatum
- 2015
- Einband
- Hardcover
- Seitenzahl
- 224
- ISBN13
- 9781621534594
- Kategorie
- Wirtschaft, Persönlichkeitsentwicklung
- Beschreibung
- In a competitive business environment, graphic design has evolved into a crucial strategic asset for corporations. This book explores the shifting role of in-house designers, emphasizing their responsibility to deliver effective solutions that address real-world business challenges. It offers practical insights and strategies for managing corporate design, equipping designers to meet the growing expectations and demands of their organizations.