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In a competitive business environment, graphic design has evolved into a crucial strategic asset for corporations. This book explores the shifting role of in-house designers, emphasizing their responsibility to deliver effective solutions that address real-world business challenges. It offers practical insights and strategies for managing corporate design, equipping designers to meet the growing expectations and demands of their organizations.
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Managing Corporate Design: Best Practices for In-House Graphic Design Departments, Peter L. Phillips
- Sprache
- Erscheinungsdatum
- 2015
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- (Hardcover)
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