Values-based Service for Sustainable Business

Lessons from IKEA

Autor*innen

• Bo Enquist
• Bo Edvardsson

Parameter

• 144 Seiten
• 6 Lesestunden

• Marketing & PR
• Sozialwissenschaften
• Wirtschaft

Mehr zum Buch

Focusing on the often-overlooked role of values in service companies, this book examines IKEA as a case study for implementing values-based service strategies. It explores how these values contribute to sustainable business practices, providing insights into effective management and development within large organizations. Through this analysis, it addresses a gap in existing literature, offering a fresh perspective on the integration of core values in service-oriented businesses.

• Sprache: Englisch
• Erscheinungsdatum: 2008
• Einband: Hardcover