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Cult of Analytics

Data analytics for marketing

Autor*innen

Steve Jackson

Parameter

202 Seiten
8 Lesestunden

Informatik & Programmierung
Marketing & PR
Wirtschaft

Mehr zum Buch

The updated edition of Cult of Analytics offers comprehensive insights into the latest advancements in Google Analytics, Facebook Analytics, and Twitter Insights. It features expanded content with practical exercises, new case studies, and an extensive bibliography, making it an invaluable resource for both students and educators. This edition emphasizes the effective use of analytics tools to enhance understanding and application in real-world scenarios.