Selling Places

The Marketing and Promotion of Towns and Cities 1850-2000

Autor*innen

• Stephen Ward

Parameter

• 288 Seiten
• 11 Lesestunden

• Architektur & Städtebau
• Ökologie & Umwelt

Mehr zum Buch

The book delves into the evolution of place marketing and promotion over the past 150 years, highlighting case studies from North America, Britain, and continental Europe. It meticulously examines the processes and promotional imagery used in this field, providing rich illustrations that enhance the exploration of how places are marketed and perceived.

• Sprache: Englisch
• Erscheinungsdatum: 1998
• Einband: Paperback