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The Thirtieth Edition of this marketing anthology offers a curated selection of contemporary articles from reputable sources, enhancing accessibility to current marketing trends. It includes organizational tools such as an annotated table of contents, a topic guide, and a general introduction, along with brief overviews for each section and a topical index. Additionally, it features an instructor's resource guide with testing materials and practical advice for classroom use, supported by an online student website for further resources.
Buchkauf
Marketing, John E. Richardson
- Sprache
- Erscheinungsdatum
- 2007
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- (Paperback)
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