Strategic Management in the Media

Theory to Practice

Autor*innen

• Lucy Kung

Parameter

• 256 Seiten
• 9 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on change and decision-making in media industries, this new edition by Lucy Küng offers an in-depth exploration of contemporary challenges faced by organizations. It includes detailed case studies on notable companies like BuzzFeed, providing insights into successful strategies and innovations. The guide serves as a valuable resource for professionals and students seeking to understand the evolving landscape of media and the critical factors influencing decision-making processes.

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Paperback