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Focusing on the methods and issues in Marketing Communications, this book offers a comprehensive mix of academic insights and practical applications. It explores how brands effectively engage with their audiences, providing readers with a deep understanding of the strategies involved in marketing communication.
Buchkauf
Marketing Communications, Chris Fill, Sarah Turnbull
- Sprache
- Erscheinungsdatum
- 2023
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- Titel
- Marketing Communications
- Sprache
- Englisch
- Autor*innen
- Chris Fill, Sarah Turnbull
- Verlag
- Pearson
- Verlag
- 2023
- Einband
- Paperback
- Seitenzahl
- 656
- ISBN13
- 9781292400327
- Kategorie
- Wirtschaft, Marketing & PR
- Beschreibung
- Focusing on the methods and issues in Marketing Communications, this book offers a comprehensive mix of academic insights and practical applications. It explores how brands effectively engage with their audiences, providing readers with a deep understanding of the strategies involved in marketing communication.