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Advertising serves as a crucial communication tool within our social and economic framework, evolving into a key component for both consumers and businesses. It enables organizations, from multinational corporations to small retailers, to effectively convey tailored messages to specific audiences. In market-based economies, consumers depend on advertising for valuable information that aids in their purchasing decisions, highlighting its significance in contemporary marketing strategies.
Buchkauf
Advertising Effectiveness with special reference to Mobile Handsets, Rajesh Kumar
- Sprache
- Erscheinungsdatum
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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