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The book explores the branding process as a transformative tool for economically underprivileged nations, countering its recent negative portrayal as a factor in the divide between rich and poor countries. It presents branding not just as a marketing strategy but as a means to empower and uplift marginalized communities, offering potential solutions to economic disparities. Through this lens, the narrative seeks to redefine branding's role in fostering development and social change.
Buchkauf
Brand New Justice, Simon Anholt
- Sprache
- Erscheinungsdatum
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Brand New Justice
- Sprache
- Englisch
- Autor*innen
- Simon Anholt
- Erscheinungsdatum
- 2016
- Einband
- Hardcover
- Seitenzahl
- 184
- ISBN13
- 9781138172401
- Kategorie
- Wirtschaft
- Beschreibung
- The book explores the branding process as a transformative tool for economically underprivileged nations, countering its recent negative portrayal as a factor in the divide between rich and poor countries. It presents branding not just as a marketing strategy but as a means to empower and uplift marginalized communities, offering potential solutions to economic disparities. Through this lens, the narrative seeks to redefine branding's role in fostering development and social change.