Das Buch ist derzeit nicht auf Lager

Brand Hollywood

Selling Entertainment in a Global Media Age

Autor*innen

Paul Grainge

Buchbewertung

4,0(2)Abgeben

Parameter

224 Seiten
8 Lesestunden

Geschichte

Mehr zum Buch

The book delves into the pivotal role of branding in today's blockbuster economy, offering an in-depth analysis of major companies like Disney, Dolby, Paramount, New Line, and Warner Bros. It explores how these entities leverage branding strategies to shape the contemporary movie industry and examines the motivations behind their branding efforts, providing a critical perspective on the intersection of film and commerce.