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The paper analyzes the marketing strategies of the Volkswagen group, focusing on its offline and online marketing approaches. It discusses the company's performance in 2007, highlighting key sales figures and marketing tactics employed to enhance brand visibility and consumer engagement. The study emphasizes the integration of traditional and digital marketing methods to optimize market reach and effectiveness. Through a detailed examination, it offers insights into the evolving landscape of marketing within the automotive industry.
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International Marketing plan for Volkswagen, Christian Baumann
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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