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Football Goes East

Business, Culture and the People's Game in East Asia

Autoren

288 Seiten

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The book explores the transformative impact of global popular culture and big business on Eastern societies, highlighting how football has evolved into a commercial powerhouse. It examines the sport's journey alongside these changes, emphasizing its significance as a cultural phenomenon and its role in shaping modern identities in the East. Through this lens, the narrative delves into the intersection of sports, commerce, and societal transformation.

Buchvariante

2004, hardcover

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