Creativity and Strategic Innovation Management

Directions for Future Value in Changing Times

Autor*innen

• Sandra M Dingli
• Malcolm Goodman

Parameter

• 326 Seiten
• 12 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on the integration of innovation management with change management and creativity, this revised edition serves as a comprehensive guide for leveraging innovation as a crucial survival tool in today's dynamic landscape. It emphasizes strategic approaches to foster creativity and drive effective change, making it essential for leaders and organizations aiming to thrive amidst challenges.

• Sprache: Englisch
• Erscheinungsdatum: 2017
• Einband: Hardcover