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Broken Windows, Broken Business

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The author of Guerrilla PR offers a practical guide for business managers, providing strategies to identify and rectify the small problems that can and will sink your business, sharing case studies from such companies as McDonald's, K-Mart, and Google to outline an integrated approach to stimulating business growth and customer loyalty. 30,000 first printing.

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Broken Windows, Broken Business, Michael Levine

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Erscheinungsdatum
2005
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