How Social Science Can Help Us Make Better Choices

Exploring the disconnect between knowledge and action, this book examines how human behaviors contribute to environmental degradation and highlights the potential benefits of altering diets and financial habits. It delves into the concept of Optimal Rational Positions, which outline necessary changes for sustainability, and investigates how individuals respond to these propositions. Through this analysis, the book seeks to understand the barriers to behavioral change in the face of pressing ecological concerns.