PR!

A Social History of Spin

Autor*innen

• Stuart Ewen

Parameter

• 500 Seiten
• 18 Lesestunden

• Geschichte
• Philosophie
• Politikwissenschaft
• Sachliteratur
• Sozialwissenschaften

Mehr zum Buch

Focusing on the evolution of public relations from World War I onwards, this book uncovers how major institutions like AT&T and Standard Oil have influenced American democracy and public perception. Drawing from previously unexplored sources, it examines the foundational ideas that shaped PR strategies over time, highlighting the art's role in shaping the "public mind." The narrative is complemented by 30 photographs that illustrate the historical context of this transformation.

• Sprache: Englisch
• Erscheinungsdatum: 1998
• Einband: Paperback