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Focusing on international franchising, this book combines scholarly insights and practical experiences to enhance understanding of the field. It serves as a valuable resource for academics in business and economics, while also providing actionable guidance for franchisors and franchisees aiming for success in the global marketplace. The extensive research presented contributes significantly to the existing body of knowledge on franchising.
Buchkauf
Service Franchising, Ilan Alon
- Sprache
- Erscheinungsdatum
- 2005
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Service Franchising
- Untertitel
- A Global Perspective
- Sprache
- Englisch
- Autor*innen
- Ilan Alon
- Erscheinungsdatum
- 2005
- Einband
- Hardcover
- Seitenzahl
- 264
- ISBN13
- 9780387281827
- Kategorie
- Wirtschaft, Ethnografie, Politikwissenschaft
- Beschreibung
- Focusing on international franchising, this book combines scholarly insights and practical experiences to enhance understanding of the field. It serves as a valuable resource for academics in business and economics, while also providing actionable guidance for franchisors and franchisees aiming for success in the global marketplace. The extensive research presented contributes significantly to the existing body of knowledge on franchising.