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Focusing on the intersection of corporate activity and heritage conservation, the book explores how financing conservation aligns with corporate social responsibility (CSR) goals. It discusses the benefits of physical conservation for heritage site visitors and sustainable development, while highlighting the advantages for corporations, such as enhanced reputation. By emphasizing the shared value between corporate support and cultural heritage, the book advocates for increased financial and in-kind contributions from the private sector towards conservation efforts.
Buchkauf
Corporate Responsibility for Cultural Heritage, Fiona Starr
- Sprache
- Erscheinungsdatum
- 2017
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- (Paperback)
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