Financial Key Performance Indicators and the strategy of six DAX companies. An analysis

Exploring the relationship between business strategies and financial Key Performance Indicators (KPIs), this thesis investigates how their interdependence evolves over time. The author examines whether changes in strategy lead to modifications in KPIs and vice versa, aiming to uncover the dynamic interplay between these elements in business economics. The research is grounded in a rigorous analysis, reflecting a high academic standard.