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The study investigates the challenges faced by marketing departments at aeronautical universities in attracting female students to STEM fields, particularly aviation and aeronautics. It includes a survey of 128 undergraduate and graduate students, equally divided by gender, to explore the factors influencing women's interest in enrolling in these programs. The research aims to provide insights that could help improve recruitment strategies and increase female enrollment in traditionally male-dominated fields.
Buchkauf
Marketing Techniques to Enroll More Aeronautical Females Students, David Cross
- Sprache
- Erscheinungsdatum
- 2015
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- (Paperback)
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