Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
The book delves into the intricate balance between corporate image and ethical practices, examining how popular brands like Apple, Trader Joe's, and others project a cool, progressive persona while often harboring contradictions. Through investigative analysis, the author explores consumer expectations for ethical products and the reality behind these companies' practices. By visiting their operations and engaging with founders and consumers, the narrative reveals the complexities of marketing ethics and the challenge of discerning genuine corporate responsibility from mere image crafting.
Buchkauf
Ethical Chic: The Inside Story of the Companies We Think We Love, Fran Hawthorne
- Sprache
- Erscheinungsdatum
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Ethical Chic: The Inside Story of the Companies We Think We Love
- Sprache
- Englisch
- Autor*innen
- Fran Hawthorne
- Verlag
- Penguin Random House LLC
- Erscheinungsdatum
- 2013
- Einband
- Paperback
- Seitenzahl
- 224
- ISBN13
- 9780807000601
- Kategorie
- Wirtschaft, Politikwissenschaft
- Beschreibung
- The book delves into the intricate balance between corporate image and ethical practices, examining how popular brands like Apple, Trader Joe's, and others project a cool, progressive persona while often harboring contradictions. Through investigative analysis, the author explores consumer expectations for ethical products and the reality behind these companies' practices. By visiting their operations and engaging with founders and consumers, the narrative reveals the complexities of marketing ethics and the challenge of discerning genuine corporate responsibility from mere image crafting.