Effective advertising of films

Ten films and their official websites

Autor*innen

• Nick Birch

Parameter

• Wirtschaft

Mehr zum Buch

The research paper examines the significance of official movie websites as essential tools for promoting films, highlighting their impact on box office revenue as established by Mabry & Porter (2010). It also traces the history of movie trailers, noting their inception around 1912 and their evolution into a standard marketing practice over time. The study emphasizes the interconnectedness of digital marketing strategies and traditional advertising methods in the film industry.

• Sprache: Englisch
• Erscheinungsdatum: 2014
• Einband: Paperback