Focus Groups

Applying Communication Theory through Design, Facilitation, and Analysis

Autor*innen

• Christine S Davis

Parameter

• 132 Seiten
• 5 Lesestunden

• Marketing & PR
• Wirtschaft

Mehr zum Buch

Focusing on the often-overlooked potential of focus groups, this book offers a comprehensive guide to their design, facilitation, and analysis through a communication lens. Dr. Christine Davis equips readers with essential skills to effectively conduct focus group research by applying group communication theories and discourse analysis. Suitable for all experience levels, the book emphasizes the importance of a communication approach, helping both novices and seasoned practitioners leverage the rich scholarship in group dynamics and discourse.

• Sprache: Englisch
• Erscheinungsdatum: 2017
• Einband: Hardcover