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The book presents an innovative interdisciplinary model that redefines audience engagement as a behavioral response and a cost to viewers, highlighting its value to the screen industries. It serves as a valuable resource for students and scholars in film, television studies, media industries, and audience studies, providing fresh insights into the dynamics of audience interaction with media.
Buchkauf
Understanding Engagement in Transmedia Culture, Elizabeth Evans
- Sprache
- Erscheinungsdatum
- 2019
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- (Hardcover)
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