Mercedes Benz Cars Germany - Market Analysis

Using the Approach of SWOT and PEST Analysis

Autoren

• Thilo Ketschau

Parameter

• Wirtschaft

Mehr zum Buch

The analysis delves into the German automotive market, focusing on Mercedes-Benz as a key player. It begins with an external audit, evaluating political, legal, economic, sociological, and technological factors impacting the market. Following this, an internal audit assesses the strengths and weaknesses of Mercedes-Benz's German division. The study culminates in a comprehensive overview of the market position and challenges faced by Mercedes-Benz cars, providing valuable insights into its strategic landscape.

• Sprache: Englisch
• Erscheinungsdatum: 2013
• Einband: Paperback