Pricing Strategy Implementation

Translating Pricing Strategy into Results

Autor*innen

• Andreas Hinterhuber
• Stephan M. Liozu

Parameter

• 166 Seiten
• 6 Lesestunden

• Wirtschaft

Mehr zum Buch

The book explores how effective pricing strategies can significantly alter organizations, emphasizing the crucial role of strategy development and implementation. It highlights the challenges faced during the implementation phase, which is often the most complex aspect, even for experienced professionals. The guidance provided aims to help navigate these difficulties, ensuring that pricing strategies lead to successful outcomes.

• Sprache: Englisch
• Erscheinungsdatum: 2019
• Einband: Paperback