The Comparative Study on Third-Party Logistics (3PL) Industry

Between China and South Korea

Autor*innen

• Yu Liu

Parameter

• 212 Seiten
• 8 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on the logistics services industry, the book presents a new metric for evaluating success in the marketing of logistics between China and South Korea. It analyzes four key aspects: drivers, development characteristics, constraints, and strategies. The findings highlight the strengths and weaknesses of both nations, offering insights and managerial implications for their logistics sectors. This study serves as a theoretical foundation for academics and provides practical guidelines for professionals in Logistics Communications and Marketing, addressing the evolving competitive landscape.

• Sprache: Englisch
• Erscheinungsdatum: 2017
• Einband: Paperback