E-Commerce Strategy

Text and Cases

Autor*innen

• Sanjay Mohapatra

Parameter

• 280 Seiten
• 10 Lesestunden

• Informatik & Programmierung
• Sozialwissenschaften

Mehr zum Buch

Focusing on e-commerce strategy, this book explores the integration of social perspectives in designing and implementing effective web portals. It offers insights into various technological concepts while providing real-world examples from corporations that demonstrate the benefits of a social commerce-oriented approach. Additionally, it highlights people-centered marketing strategies for promoting products and services online, emphasizing the importance of channel design in achieving successful outcomes.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Hardcover