Social Media for Government

A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere

Autor*innen

• Gohar F. Khan

Parameter

• 184 Seiten
• 7 Lesestunden

• Politikwissenschaft
• Wirtschaft

Mehr zum Buch

Focusing on the integration of social media in government, this book offers practical guidance for public sector organizations to effectively use tools like blogs and social networks. It highlights the importance of transparency and citizen engagement, while acknowledging the challenges faced by governments, especially in developing regions, in adopting these technologies. The text provides strategies for creating effective social media policies, addressing governance, security, and privacy concerns to enhance service quality and public interaction.

• Sprache: Englisch
• Erscheinungsdatum: 2018
• Einband: Paperback