Doing Both

Innovate for the future or optimize the present? Reach new markets or build existing ones? Don’t choose. Don’t settle. Do both. InDoing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco’sDoing Bothstrategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it—and how you can, too. Doing Bothmeans approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. Sidhu explains why “doing both” is today’s best growth strategy. Drawing on Cisco’s hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, he presents a complete blueprint for “doing both” in your company, through: · SustainingandDisruptive Innovation · ExistingandNew Business Models · OptimizationandReinvention · Satisfied CustomersandGratified Partners · EstablishedandEmerging Countries · Doing Things RightandDoing What Matters · Superstar PerformersandWinning Teams