Summary: The 24-Hour Customer

In a fast-paced, always-connected economy, understanding customer behavior is crucial. Adrian C. Ott explores how businesses can adapt to the demands of time-starved consumers by leveraging technology and innovative strategies. The book outlines new rules for engaging customers effectively, emphasizing the importance of timely interactions and personalized experiences. By focusing on the value of time and convenience, Ott provides actionable insights for companies aiming to thrive in a competitive marketplace.