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The merger of AOL and Time Warner, hailed as a groundbreaking union of new and old media, quickly devolved into a corporate nightmare. Alec Klein, a journalist who reported on the merger, explores how cultural clashes and management conflicts led to the downfall of what was once the world's largest media company. As AOL's aggressive tactics clashed with Time Warner's traditional practices, the company faced significant losses and investigations, revealing the complexities behind this high-profile disaster.
Buchkauf
Stealing Time, Alec Klein
- Sprache
- Erscheinungsdatum
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Stealing Time
- Untertitel
- Steve Case, Jerry Levin, and the Collapse of AOL Time Warner (Revised)
- Sprache
- Englisch
- Autor*innen
- Alec Klein
- Verlag
- Simon & Schuster
- Erscheinungsdatum
- 2004
- Einband
- Paperback
- Seitenzahl
- 360
- ISBN13
- 9780743259842
- Kategorie
- Wirtschaft
- Beschreibung
- The merger of AOL and Time Warner, hailed as a groundbreaking union of new and old media, quickly devolved into a corporate nightmare. Alec Klein, a journalist who reported on the merger, explores how cultural clashes and management conflicts led to the downfall of what was once the world's largest media company. As AOL's aggressive tactics clashed with Time Warner's traditional practices, the company faced significant losses and investigations, revealing the complexities behind this high-profile disaster.