Das Buch ist derzeit nicht auf Lager
Parameter
Kategorien
Mehr zum Buch
Exploring the phenomenon of consumers increasingly seeking luxury goods, this summary delves into the reasons behind this trend and how companies successfully cater to these desires. It highlights the shift in consumer behavior towards premium products and the strategies businesses employ to create and market these new luxury items. The authors provide insights into the motivations driving this demand and the implications for brands aiming to thrive in a competitive market.
Buchkauf
Summary: Trading Up, Businessnews Publishing
- Sprache
- Erscheinungsdatum
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Summary: Trading Up
- Untertitel
- Review and Analysis of Silverstein and Fiske's Book
- Sprache
- Englisch
- Autor*innen
- Businessnews Publishing
- Verlag
- Business Book Summaries
- Erscheinungsdatum
- 2016
- Einband
- Paperback
- ISBN13
- 9782511047996
- Kategorie
- Wirtschaft
- Beschreibung
- Exploring the phenomenon of consumers increasingly seeking luxury goods, this summary delves into the reasons behind this trend and how companies successfully cater to these desires. It highlights the shift in consumer behavior towards premium products and the strategies businesses employ to create and market these new luxury items. The authors provide insights into the motivations driving this demand and the implications for brands aiming to thrive in a competitive market.