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The seminar paper explores the challenges companies face in adapting to the Internet as a new marketing medium. It emphasizes the impact of online marketing on public image, advertising, distribution, and marketing research, highlighting how businesses can meet various marketing objectives in the digital landscape. The work, graded A at the University of West Florida, provides insights into integrated marketing communication principles and the evolving strategies necessary for success in both offline and online marketing.
Buchkauf
Marketing on the Internet - the food and beverarges industry, Christina Kuttnig
- Sprache
- Erscheinungsdatum
- 2008
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- (Paperback)
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