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Focusing on marketing theory and its practical applications, this collection of articles explores diverse industries and highlights how various firms implement marketing principles in their operations and strategic planning. The reader provides insights into real-world interpretations and uses of marketing concepts, making it a valuable resource for understanding contemporary marketing practices.
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Annual Editions: Marketing 02/03, John E. Richardson
- Sprache
- Erscheinungsdatum
- 2002
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- (Paperback)
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