Removing the emperor's clothes

The book explores Australia's groundbreaking decision in December 2012 to mandate plain packaging for tobacco products, spearheaded by Health Minister Nicola Roxon. It details the intense backlash from tobacco companies, who faced a significant legal defeat in the Australian High Court. The narrative highlights their attempts to dissuade other countries from implementing similar laws by leveraging international trade law, showcasing the global implications of this landmark legislation.